Thursday, October 11, 2018

Emerson College LA Campus Discussion Raises Important Question in the New "Actor Economy"


Thank you to Allison Sampson, Melinda Valente and the team at the Emerson College Los Angeles Campus for providing the platform for an important conversation last night about the new business of acting. It was a wonderful, packed gathering of former students, current students and alum I met for the first time. 

I love this community and am so grateful for the tremendous round of support and for the very insightful discussion.

Among the many challenges in the new landscape we explored is the new "actor economy" and the struggle for even "working actors" to earn a living from their craft in an ever-increasing Ultra Low Budget (union) contract climate.

One of the people in attendance was Gregory Crafts, a former Emerson Business of Acting class student and my definition of a Hollywood "hyphenate" -- he is a published playwright, director, producer and actor who played a significant role in the Actors Equity 99-Seat movement in Los Angeles a few years ago. If you are unfamiliar with what took place then, it is worth getting informed.

Change can only begin to happen when enough people start asking the right questions. I am not at all suggesting that this needs to be a legal matter; it does not. But it would be great step in the right direction to start a conversation about the union's intention in introducing and implementing these below-standard-scale contracts with the facts of how these low pay-for-work rates and the costs actors incur in maintaining and growing their careers often raise the key question, "At what price a career?"

BL

Sunday, October 7, 2018

Barnes & Noble/Burbank event launches "The New Business of Acting: The Next Edition"


I am beyond grateful to everyone who came to Barnes & Noble/Burbank yesterday afternoon for our book launch event for The New Business of Acting: The Next Edition. More than 75 people! Wow. 

Thank you so much for your support and for all the love. It was a very happy gathering and a great start to the book tour ahead.  


It's onto the Emerson College Los Angeles campus on Wednesday night for a student and alumni event there. Then Bookstar/Barnes & Noble next Saturday afternoon, before heading to Chicago for book events there.

Here is a complete list of where we'll be and what's coming up, FYI. Perhaps I'll see you on one of them!

With much appreciation ...

BL

Thursday, September 27, 2018

Happy to Be a New "Backstage Expert" Contributing Columnist! First Column Appears Today!

Three days to publication of The New Business of Acting: The Next Edition and I'm excited to let you know today that Backstage has invited me to be a new "Backstage Expert" contributing columnist. I am thrilled about this opportunity to serve up advice and perspective that I hope will be helpful. My first column appears today!

In this first column, I address getting prepped and ready for network pilot season 2019. It's just around the corner and being ready for the opportunities that may come your way is crucial.

The column has advice on head shot readiness, "evidence reel" readiness and self-tape always-ready-to-shoot preparedness. If you are represented by an agent or manager, taking care of business now will be tremendously appreciated by your reps when the Breakdowns for these projects start flying in. If you are flying solo this pilot season, being in the ready-to-self-submit mode from the start will save you from the stress and distraction of having to both prepare for your self-tape performance and the "tech" part of having everything in place.

Network pilot season ... it's always an exciting time because the air in full of potential and opportunity. Be ready for the challenge and make sure that you take care of business before we get there.

BL

Friday, September 21, 2018

Fox 11 News Los Angeles Launches "The Next Edition"


Much appreciation to Bob DeCastro and Marla Tellez, at Fox 11 News, in Los Angeles, for my interview on their program today about the new book!

This was my first interview about The Next Edition. It was a great start to an exciting six weeks of book release-related activities all around the country.


Saturday, September 15, 2018

15 days until the new book ... but the new website is available now!

Fifteen days until the new book arrives in stores! But what's available starting today is our new, updated TheBusinessOfActing.com website. Please check it out! 

The Resources page is packed with a great list of vetted services for actors. The Events page has all of the current information on all of our upcoming book release-related events.

On the Home page, you will find links to our "Inside the Business of Acting" YouTube series and to this Business of Acting blog.

For educators, you can learn how access to The Next Edition for use in your performing arts and related classes.

Thanks to the best web designer in the business, Trang Caos!

BL :)


Wednesday, September 12, 2018

Samuel French Hollywood Bookshop to Host "The Next Edition" Chat-and-Sign Event - November 10, 2:00PM


Just scheduled ... Samuel French Bookshop, Hollywood ... Book chat-and-signing for The New Business of Acting: The Next Edition ... Saturday, November 10, 2:00PM.

There is much to discuss!

Hope to see you there ...

BL


Friday, August 31, 2018

"The New Business of Acting: The Next Edition" Hits the Road Soon! Master Class Coming to Albuquerque on 11/17!


 I am really excited to let you know that my October and November book tour across the country for The Next Edition will include a stop in Albuquerque, New Mexico at the Sol Acting Academy, on Saturday, November 17th, for a one-day, eight-hour, master class in how to master the business of your career. 

We'll cover all the topics in the new book and get up on our feet and learn how to ace an audition in the first two seconds you walk into the room. 

It's very limited enrollment, which will be great for those who act fast and sign up! Thanks to the team at Sol for their invitation!

Hope to see you in Albuquerque! :)

BL

Wednesday, August 22, 2018

Mid-West Event Set to Launch "The New Business of Acting: The Next Edition" - Volumes Bookcafe, Chicago - Tuesday, 10/18, 7:00PM



If you're in Chicago, near Chicago or can get get to Chicago, save the date! Tuesday, October 16th, 7:00PM, for the mid-west launch of The New Business of Acting: The Next Edition at Volumes Bookcafe!

Publication date is just 40 days away and the pre-sales numbers have been beyond what I could have imagined. So come to Chicago and let's talk about it!

BL



https://www.volumesbooks.com/event/brad-lemack

Wednesday, July 11, 2018

A New Book to Address the Changes and Challenges in an Awlays-Changing Landscape

New book in stores 10/01


So much has changed that it has become time for a new book. At long last!

I am happy to announce that  a launch event for The New Business of Acting: The Next Edition will be hosted by Barnes & Noble, at the Media Center, in Burbank, CA on Saturday, 10/06/18, at 4:00PM. Very exciting!  


I hope to see you all there!





BL



Monday, March 26, 2018

"The New Business of Acting: The Next Edition" looks at a very "new" industry ...

The New Business of Acting: The Next Edition
Arriving on September 1st!
I started writing about the business of acting back in 2000. Nearly two decades later, I'm really excited to announce that my third book, The New Business of Acting: The Next Edition, will be published on September 1st!

This book is loaded with everything you would expect, with some significant differences and additions. I write about the #MeToo movement and its impact on new-to-the-business actors, as well as what it all means to former or current "working" actors seeking to rebrand their careers. 

The book also explores the struggles of an industry to rebrand its own tainted image. The necessity to be and how to become a Hollywood hyphenate and how to produce an A+ self-taped audition are a big part of the new book. 

All in all, it's 20 new and revised chapters that I have been working on for almost a year. The Next Edition has just arrived on amazon.com for pre-order at amazon.com

I'm looking forward to a fall book tour and lots of important and meaningful conversations about where we go from here and how we're going to get there.